Copywriting That Sells - A Copywriting Course

If you want to write a sales letter that sells, you need to study the art and science of copywriting.

Your preparation should include the following:
1.) knowing your prospects
2.) understanding what your product does (how it benefits your prospects)
3.) researching your competition (so you can position the product better)
4.) coming up with an irresistible offer
5.) give a strong guarantee

If you want to learn how to write copy, here's one way to do it: http://www.warriorforum.com/warrior-special-offers-forum/519841-sales-letter-writing-tutorials-mind-maps.html